Mapping Breakdowns in the Clinical Workflow

I used a combination of data analysis, field observation, and behavioral insights to uncover the root causes behind missed asthma interventions — revealing how cognitive overload, unclear signals, and system-level friction were quietly shaping clinical behavior:

Lack of a shared mental model
Teams lacked a clear, shared definition of “asthma control” which led to different approaches to care.

No timely cue to act
There was no in-workflow signal prompting clinicians to initiate an asthma conversation.

Reliance on recall
When asthma did come up, physicians made decisions based on what was readily available (e.g., patient recall, recent symptoms) rather than behavioral data (e.g., how patients were using their medications).

Siloed team members
Care managers had bandwidth and training to connect with patients, but their workflows were disconnected from the physician’s touchpoint.

Applying Behavioral Science to Product Design

By embedding behavioral insights into product strategy, we translated complex clinical data into clear, actionable signals. The tool was designed to reduce friction, surface timely decision cues, and build physician trust — enabling more consistent, proactive asthma care across 21 hospitals.

Note: The following visuals are conceptual mockups designed to illustrate behavioral principles and product strategy. They do not represent final UI or production design.

Designing for Organic Adoption

To drive organic adoption across 230 diverse care settings and patient populations, I designed a launch strategy grounded in early ownership, social influence, and low-friction enablement.

I co-designed with select physician champions and care managers to build ownership, spark anticipatory excitement, and drive peer-to-peer communication among frontline teams.
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Rather than rely on top-down mandates, I equipped clinicians with story-driven pitch decks that focused on the vision and the “why.” These sparked peer-to-peer conversations, creating social proof and identity alignment — making adoption feel like the natural choice among respected colleagues.

We achieved higher adoption rates compared to similar launches by creating something rare: an enterprise product that physicians actively recommended.

This behaviorally grounded approach became a model for future development, setting a new organizational standard for how we build, validate, and scale clinical tools.

From #292 to a top 3 category leader

We established ourselves as a category leader in record time — demonstrating how thoughtful design can scale adoption, improve care, and shape long-term organizational strategy.

‍Product-Market Fit at Enterprise Scale
Achieved one of the highest engagement rates — without top-down mandates — by grounding product design in physician mental models and real-world workflows.

‍Design-Driven Health Outcomes
Shifted care from reactive to proactive by enabling earlier, personalized interventions across a diverse patient population — improving outcomes, and reducing avoidable ED visits and unnecessary costs.
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Shaping Organizational Strategy
Redefined how the organization designed and launched physician-facing products — turning design frameworks into institutional playbooks and positioning UX leadership as a driver of innovation, not just interface polish.